A company's logo has so much more impact these days than it ever did before. It can either bring in customers or push them away. For a design to have that much power, you want to make sure it is the best it can be based on recent trends. However, that is easier said than done. It can be very difficult to find something that is attractive but also works well for your company. Hiring a graphic designer is a good way to go if you are struggling on your own or you want a professional to do it for you. They can help you find your style and look. Do you go the cartoon route, simplistic, realistic, colorful, or something else?
One of the biggest trends today is minimalism. Think Apple. When the company began, it had a detailed logo detailing a story with a tree and apple. Then, over time, it simplified to just an apple but with the rainbow stripes. Now it is just a bitten apple in one simple silver color. Even though it is so minimal, it is one of the most recognizable and attractive logos out in the market. The logo is eye catching, bold, and memorable. More is not always better when it comes to logo design. Keep it simple. Let’s take an example of a company like Safety Restore who focuses on vehicles Supplemental Restraint System like airbag light reset, seat belt repair, and cluster repair. Their logo is an abstract view of a seat belt intertwined with two main colors. It is bold, minimal, and simple. You get a sense that the company focuses on seat belt repair but it also opens itself up for interpretation and possibilities for other services such as the airbag light reset. Sometimes, just because it is simple, does not mean it is easy to create. It takes some thinking to achieve a minimal logo but when you do it correctly, it can make the biggest statement. This is why you are seeing many companies go this route with their logos and designs overall. Companies like Apple, Pepsi, and Safety Restore are great examples of minimal logo design. Whatever style you or your designer decide on, let the logo reflect your company. https://www.facebook.com/ollifl/posts/10213824902549088:0
0 Comments
|
About USWe write about all things SRS Airbag Module Resets. If your vehicle has been in an accident and your airbag light is on - your'e in the right place! Archives
August 2019
Categories
All
|